JONAS STEGEAGER CREATIVE LEAD

Visible branding. Measurable impact.

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Jonas Stegeager

I sharpen messaging and make brands easier to understand, so people feel them and respond. I step in when things have become unclear, when content is not moving enough, or when the brand does not hold together in practice.

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Award-winning work across brand, campaigns, and editorial marketing
View Ekstra Bladet case
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80,000+ leads reactivated through flows, content, and sharper communication
View Din Familiejurist case
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20 leads → 6 in due diligence through an investor video built for response
View TMG Invest case

Testimonials

Nick Traulsen

Nick Traulsen

Founder, The Marketing Guy

"During Jonas’ time at The Marketing Guy, he helped shape our brand through content, website work, creatives, and playful, unconventional video angles that reached several million views. Balancing the odd and humorous with a sense of strong production quality is difficult, but Jonas did that exceptionally well. At the same time, he was a great colleague and a big part of our culture."

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Sofus Jensen

Sofus Jensen

CCO & Partner, Din Familiejurist

"I had the pleasure of working with Jonas while he was contracted at Din Familiejurist. One of the things I admired about Jonas from day one is his fantastic, wonderfully twisted, deeply creative mind. He combines strong know-how in graphics, flows, campaigns, and marketing with a unique perspective we simply had not considered before. At the same time, Jonas has the rare ability not just to think big thoughts, but to bring them to life. He can sell an idea internally, bring the right people on board, and push the process forward as a natural coordinator across teams. It can be hard to find a marketing profile that insists on measuring effect, especially when that means inventing completely new parameters. Jonas is constantly focused on judging what works, what does not, and what needs more or less attention. It has genuinely been a breath of fresh air, and I am convinced our paths will cross again. If Jonas knocks on the door of your business, get ready to spot opportunities you did not know were there."

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Nikolaj Pedersen

Nikolaj Pedersen

VP of Group Marketing | Flatpay

"Jonas has a twisted creative mind and the ability to execute his ideas at a very high level. Combined with his sharp eye for detail and an extremely structured way of working, Jonas is not just a skilled creative specialist, but also an effective colleague. A warm recommendation from me."

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Ole Sloth

Ole Sloth

Editor-in-Chief, Ekstra Bladet

"To Jonas’ new employer: Congratulations on Jonas. You are the ones who now get the pleasure of a well-liked and very direct all-round AD who possesses something increasingly rare: the grace of doubt. A good person to bounce ideas off, and ready to put ego aside if a specific visual twist is worth insisting on. Most days, Jonas is a hardworking and reliable multimedia designer with a feel for the bigger lines, and he is therefore good at translating goals, action plans, and ideas into visual communication. You can trust Jonas with responsibility, and from time to time he has, if the feedback is to be believed, and it is, been a valued host for visitors from professional education programmes. One last thing: if you wonder why Jonas asks so many questions to everyone around him, bosses, colleagues, strangers, it is simply because he is curious. That is a good thing."

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How I Create Value

I sharpen messaging

I find the angle, the language, and the creative form that make a product easier to understand and easier to choose.

Applied in:

  • → TMG Invest
    (investor video with a clear target-group angle)
  • → Ekstra Bladet
    (editorial marketing and subscription communication)

I shape content that drives response

I build campaigns, flows, and customer-facing communication that create interest, leads, or conversion.

Applied in:

I make brand hold together in practice

I turn direction into concrete assets, systems, and experiences, so the brand does not end up as polished slides with no life in them.

Applied in:

Selected Projects

TMG Invest investorvideo

TMG Invest

Investor video · Lead generation

An investor video built to divide people. Not made to be pretty, but to reach the right people. The strategy was simple: create something some would hate, but the right founders and investors would remember, share, and act on.

Focus

Lead generation · Target-group understanding · Social cut-through

Result

20 qualified leads · 6 cases in due diligence

View case
Ekstra Bladet Live Concerts

Ekstra Bladet

Brand to market · Campaigns · Editorial marketing

I made Ekstra Bladet’s brand and messaging clearer to the market through campaigns, subscription communication, formats, and high-volume production under real deadlines.

Focus

Brand systems · Campaigns · Editorial marketing

Rolle

Brand Management & Art Direction

View project
Startupssaksen

Din Familiejurist

Lifecycle · Conversion · CRM

80,000+ leads were effectively lost. By building new flows, testing communication, and cleaning up the event funnel, we brought them back into the system and created measurable growth.

Focus

Lifecycle flows · Email & SMS · Conversion · Structure

Result

+7 percentage points in sign-ups ~4% monthly revenue growth Doubled open rates

View project
MØRK_GRN Brand Identity

MØRK_GRN

Brand identity · Creative direction

A visual universe rooted in Japandi minimalism, dark tonal balance, and calm, deliberate storytelling. Every element, from concept and aesthetics to content and execution, was designed as one coherent story across digital surfaces.

Focus

Visual identity · World-building · Creative direction

Result

A clear and recognisable foundation for consistent content and long-term growth.

View project site
Startupssaksen

Startupssaksen

Concept campaign · Lead generation

I used a familiar TV format as a creative lever and turned a heavy marketing problem into something clear, entertaining, and easy to remember. That is exactly the kind of idea work that makes messages stronger in the market.

Focus

Concept development · Campaign strategy · Copy & video

Result

30 qualified leads and a measurable lift in awareness.

View project
See more selected projects on Behance

Hiring for brand, growth, or a creative lead with responsibility for direction and response? Then ring eller write to me

Showreel 2024

A visual collage of different projects I have worked on. Mainly there to show my range within design.

Professional Experience

Content Specialist

'et kreativt bureau' · Full-time

Jul 2025 – Feb 2026

Copenhagen, Denmark · On-site

I kept content production sharp and stable for clients in the real estate sector and turned needs into concrete assets, releases, and campaigns.

Responsibilities & results

Content operations
  • Managed and quality-assured the publishing of 40–70 daily posts via Hootsuite
Creative design
  • Turned strategy into visual assets and campaign graphics
Business development
  • Identified new marketing channels, for example cinema advertising

Content & Strategy Manager

Din Familiejurist · Contract (1 year)

Aug 2024 – Jul 2025

Copenhagen, Denmark · Hybrid

I built and tested new email, SMS, and content flows in Salesforce Marketing Cloud that sharpened communication and lifted both meeting bookings and revenue.

Key projects & results

  • 20+ automated email journeys that doubled open rates
  • Flows and communication that contributed to roughly 4% monthly revenue growth
  • Organic Facebook posts reaching 31,073 without ad spend
  • Improved event sign-up rate by +9 percentage points

Creative Project Manager

The Marketing Guy · Full-time

Jan 2021 – Mar 2024

I took responsibility for campaigns, content, and creative direction for 40+ clients and worked closely with clients, concepts, and execution.

Responsibilities & results

  • Led brand direction and campaign execution across Meta, TikTok, print, and UGC
  • Designed and facilitated internal workshops
  • Improved internal tools and processes
  • Strengthened team culture through sparring and mentoring

Graphic Designer / Art Director

Ekstra Bladet · Full-time

Nov 2017 – Jan 2021

Copenhagen, Denmark

I developed campaigns, visual systems, and marketing material for Ekstra Bladet and EB+, making editorial and commercial messaging clearer and easier to sell.

Responsibilities & results

  • Defined visual identity across the master brand and sub-brands
  • Contributed to the growth of Ekstra Bladet+ through campaigns and editorial marketing
  • Contributed to award-winning paid content initiatives
  • Also delivered events, motion, and merchandise as part of the wider creative setup

Skills

Practical skills, backed by concrete projects and roles.

Concept & creativity

Applied in: Ekstra Bladet · The Marketing Guy · 'et kreativt bureau'

  • Creative strategy
  • Visual storytelling
  • Creative direction

Brand & identity

Applied in: MØRK_GRN · Ekstra Bladet

  • Brandretning
  • Corporate visual identity
  • Brandoplevelsesdesign

Content & media

Applied in: Ekstra Bladet · The Marketing Guy

  • Content-strategi
  • Motion graphics
  • Campaigns across platforms

Commercial effect

Applied in: Din Familiejurist · Startupssaksen

  • Data-informed work
  • Konverteringsfokus
  • Content with measurable response

Marketing tech

Applied in: Din Familiejurist

  • Marketing automation
  • AI-assisted workflows
  • CRM & lead management

Ledelse

Applied in: The Marketing Guy · Ekstra Bladet

  • Leadership in practice
  • Workshop-facilitering
  • Direction and sparring

Content operations & channel orchestration

Applied in: 'et kreativt bureau' · The Marketing Guy

  • Daily publishing routines across multiple channels
  • Brand alignment and quality assurance at scale
  • Scalable workflows for high-volume content production

Stakeholder activation & commercial communication

Applied in: 'et kreativt bureau' · The Marketing Guy

  • B2B dialogue and deal facilitation
  • Collaboration and expectation alignment with clients and partners
  • Communication that accounts for how people think and act

Hiring for brand, growth, or a creative lead with responsibility for direction and response?

I am open to full-time roles, freelance work, and project-based collaboration.

hello@jinjonas.dk +45 50 84 65 40 View my full LinkedIn profile Download CV